A world made better through creativity and data
We talked to EightyOne Managing Director Matt West about how Wellington’s largest independent agency is using good data and super creativity to change the world.
Search Results for : Twitter
Future of Retail Marketing Conference 2022
A future-focused conference for retailers and retail marketers brought to you by NZ Marketing magazine in association with MediaWorks, and supported by Retail NZ.
Lifting the Lid on Creative Wellington
Home to the central government, a thriving film industry, the Royal New Zealand Ballet, two universities and a more than generous distribution of incredibly steep hills, Te Whanganui-a-Tara has built a reputation as the heart of New Zealand’s creativity.
The Future of Events
Live, virtual, hybrid, experiential – where are events headed in our new Covid-19 reality? Jonathan Cotton asks the question of marketers looking to leverage new technologies and (forced) trends so to maximise brand exposure and ROI.
Best Marketing on a Shoestring Budget
When the nation went into Lockdown, the Royal New Zealand Returned & Services’ Association and New Zealand Defence Force were forced to completely rethink traditional Anzac Day celebrations.
Contextualising the Facebook, Google, News Media Bargaining Debacle
We get reaction to the Google, Facebook, Australian Government showdown over the News Media Bargaining Code, and asks how this may play out in New Zealand.
Marketing in a Downturn
Companies closing, staff being made redundant, employees taking pay cuts, this is the Covid-19 landscape. Graham Medcalf takes a look into what an economic downturn means for the marketing industry and what marketers need to do to adjust to the new reality.
Public Relations in the Age of Fake News
In the era of fake news and a tsunami of content, it is more important than ever to have third-party endorsement, but paid content is having the effect of making some more educated consumers less trusting of media and more wary of what is real news. Graham Medcalf takes a look.
Privacy Policy
Our Privacy Policy is designed to assist you in understanding how we collect and use the personal information you provide to us and to assist […]