The art and science of weaving cultural communications
Understanding audiences and their cultural worldviews is crucial for crafting effective campaigns, says Aotearoa-Pacific agency Bright Sunday.
Search Results for : Covid-19 pandemic
What’s behind the paywall
We speak with media organisations and a media buyer about the pros and cons of advertising behind the paywall.
Doing PR for PR
Public Relations Institute of New Zealand (PRINZ) Chairperson Heather Claycomb is on a mission to change how Kiwis perceive the profession.
Covid, who?
For most of 2020/21, Europe’s marketing and advertising industry was ruled by the pandemic. Now, it’s like it never happened.
Keeping the Lotto dream alive
Lotto NZ and agency partner DDB Group Aotearoa explain why their ‘Imagine’ brand platform has been so effective.
Audience segmentation: Marketing automation based on what your customers do
Caitlin Salter talks with brand marketers who are doing audience segmentation well, and the tech suppliers helping it happen.
The right career path
After an accidental segue into marketing while studying a Bachelor of Commerce at the University of Auckland, Alex Williams’ career has led to her becoming Digital Marketing Manager at Fonterra.
Brand AID
Helping marketers win their budget battles in times of uncertainty, Paul Head talks up the power of brand advertising..
Great strategy equals great creative
How do you use strategy to inform creativity, and how do successful people get things done? Just ask Mike Hutcheson. A quick Google search will […]
Tourism New Zealand Wins Brand Accolade
Tourism New Zealand has taken out Brand of the Year at this year’s Asia Pacific Effies.