Modern PRs: the Swiss Army knives of storytelling
The world of PR is rapidly changing especially with the rise of social media and the decline of traditional media.
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Rethinking integration: PR agencies roll with the changing tide
Caitlin Salter talks to the top PR agencies in the country and how they have evolved to offer more than just damage control.
Measuring ROI in the digital era
There are now more tools for measuring the results of your marketing spend than ever, but which numbers should you be focusing on?
Proximity: The future is customer
Known for their award-winning Made For You Review for Spark, Proximity talks what it takes to create a win-win for client and customer.
Lassoo redefines success with new brand promise
After two decades, Lassoo Media and PR are introducing a new brand promise that is set to bring something new to the landscape.
Battle of the budgets: PR and the paid vs earned debate
NZ Marketing takes a dive into the ongoing debate of earned media vs paid media debate in a world of cutthroat budgets.
Marketing trend report: The era of in-house production
From the obvious changes that AI is set to bring, to some more unexpected trends, we speak to a wide range of industry experts to find out what they anticipate to change the marketing landscape in 2024.
Excellence in Not-for-Profit Marketing Strategy & Purpose Driven Marketing Strategy Winner 2023
Engineering New Zealand is awarded for their mission to inspire Kiwi youth into stem pathways, a shortage the country is currently facing.
Excellence in Consumer Products & Services Strategy Winner 2023
The fintech start-up Dosh has been recognised for their marketing strategy after expanding their horizons into a visa debit card.
Fujifilm ApeosPro: How in-house production print transformed Indevin Group’s creative department
Villa Maria’s marketing team tells NZ Marketing Magazine how the in-house production printer boosts efficiency and enhances creativity.