Your guide to essential marketing, advertising and media matters in New Zealand.
The Awards Issue
Let’s face it, if you’ve made it this far through 2020 (relatively) unscathed, then you’re winning. 2020 has been a challenging year for many individuals, businesses and brands, and adapting to survive has become a mantra by which many have been forced to live.
For others, however, winning hasn’t meant simply surviving, it’s been about thriving. Embracing the change and being bold about the moves needed and the direction headed. It’s been about being constantly motivated, no matter the stumbling blocks, to achieve something exceptional, truly Next Level.
And, this winning attitude was on display at the 2020 TVNZ-NZ Marketing Awards.
Celebrating the Next Level Marketing being grafted out of uncertainty with strategic insight, creative foresight and formidable partnerships, this issue of NZ Marketing recognises those marketing minds who have their eyes on the prize and the intent to win.
Inside this Awards Issue we profile all the winning entries, complete with exclusive interviews and a look at the exceptional marketing strategies behind those winning campaigns.
To Sharesies, Annemarie Browne, Liv Glazebrook and all the winners in this issue, congratulations! Take time to enjoy your moment, your success, keeping in mind that the next big challenge is just around the corner. A challenge I am sure you will relish and overcome with excellence.
Also inside this issue of NZ Marketing
The media industry is one followed closely by NZ Marketing, and one that is constantly evolving. In a 19-page feature we get a gauge for the future of media in New Zealand – from TV, print and radio to Out of Home and digital – asking the question, how can marketers make the most of media in 2021?
Helping brands navigate challenging times (Covid-19) and come out winners on the other side are those brand guardians: PR companies, who’ve stepped up in a time of crisis to show their worth.
As well as, a look into the evolving B2B industry and how businesses can create epic experiences for everyone. A chat with Catherine Harris of TBWA about the creative space in New Zealand. And all our regulars including Up & Comer Jaquie Robins, Behind the Scenes on Sharesies new TVC and all the industry insight you’ve come to expect from NZ Marketing.
So, be sure to get your hands on a copy of our award-winning magazine. To subscribe to NZ Marketing magazine, click here.
Follow more updates from NZ Marketing via our social media pages: @nzmarketingmag