Niko Kloeten, Author at New Zealand Marketing Magazine

Marketing 101 for SMEs

With 97 percent of businesses in NZ small-to-medium enterprises (SMEs), how can they get the most of their marketing with limited resources?

With marketing jobs on the decline, we take a look into what is impacting the ‘brain drain’ that the marketing sector is seeing.

We go inside the marketing departments of Australian-owned banks to find out how they differentiate themselves in a crowded market.

Political marketing experts share what to expect from this year’s election campaigns, and what the business world can learn from these.

Tātaki Auckland Unlimited has launched a major marketing campaign to try and reverse a big drop in Australian visitor numbers.

Public Relations Institute of New Zealand (PRINZ) Chairperson Heather Claycomb is on a mission to change how Kiwis perceive the profession.