An ex-law and finance graduate who turned down a role and career with a prestigious New Zealand law firm, Michael McRae has established himself as a strategic, creative and commercial marketer at DB Breweries. NZ Marketing sits down for a cold one with this Up & Comer for a wide-ranging interview.
Significant shakeups in media ownership in recent months point to the struggles the industry faces as funding challenges continue to plague owners. We ask, is advertising the future and how are companies approaching a mixed-funding model in the face of consolidation and digitisation.
There’s a lot of people doing amazing work in the NZ marketing world. TVNZ-NZ Marketing Awards 2020 Marketer of the Year Finalist Gabrielle Markwick-Brown is one such person. Two year’s into the role of Marketing Manager at IAG, she’s successfully implemented and executed the relaunch of State earning her industry-wide recognition.
In the first feature of our Beyond 2020 series we ask some of New Zealand’s leading marketing minds where they think the industry is headed, and what the future of marketing communications looks like.
Inside our Awards Issue we profile all the winning entries from the TVNZ-NZ Marketing Awards, complete with exclusive interviews and a look at the exceptional marketing strategies behind those winning campaigns.
In an evening of well-overdue celebration, the marketing industry came together to recognise the Next Level marketing initiatives that won big at the 2020 TVNZ-NZ Marketing Awards.
Boutique retail media owner Hypermedia repackages its national media network to offer brands unique access to holidaying audiences across New Zealand.
Key to creating a compelling customer experience is cultivating a brand culture that resonates company-wide. Strategy and consumer insights company, One Picture, say that by fully engaging with the challenges faced by consumers, they are able to better assist brands foster this culture.
Auckland Art Gallery Toi o Tāmaki is one of Aotearoa New Zealand’s oldest art institutions, and the country’s largest art experience. Helping celebrate Māori artists at an upcoming exhibition, luxury brand specialist Tania Stoyanof is using Māori-led marketing strategy to help create exceptional experiences for art-lovers. She shares unique insight and lessons for marketers operating in the cultural space.
As change rhetoric rules the day, Damon Stapleton shares the tried-and-tested creative laws he lives by and that have proved invaluable in creating compelling marketing.