Lockdown baby: The birth of a Rascal
Rascal Media’s Rachel Leyland talks exchanging big-agency life for her own indie start-up, and tips for those looking to do the same.
Search Results for : lockdown
Marketing Strategist’s Top Tips to Get Clients Queuing Up – Even in a Lockdown
It might not feel like the ideal time to market your service-based business, but marketing expert Kathryn McGarvey says taking this time to make some small changes to your tactics will have clients queueing up to work with you. And they’ll be the best clients you’ve ever had.
Navigating the Post-Lockdown Job Market
Covid-19 has had a significant impact on employment and work culture in New Zealand. From wide-ranging redundancies and pay cuts to the rise of WFH and a favour for freelance, recruiters share their impressions of the current job market and what needs to be done to get ahead post-Lockdown.
Dry July and the rise of the hybrid drinking in Aotearoa
Veronica Shale, campaign director of Dry July, says sobriety and hybrid drinking habits are becoming mainstream here in Aotearoa.
Anthem wants clients to find their most powerful voice
Anthem’s founders wanted to break free from traditional corporate comms to tell clients’ stories in new ways. This is their story.
Using out of home in the regions helps maximise cut-through
Marketers are winning with out of home advertising, but are they missing the bigger picture? Perhaps it’s time to look beyond metro areas.
TV trends to watch in 2025
For the annual Where Are The Audiences Report, NZ Marketing magazine looks at the data to see the key trends to keep an eye on in 2025.
Excellence in Public Sector/Government Marketing Strategy Winner 2024
After Covid, many Kiwis were plagued with a bug, winter sickness. Health New Zealand made it a mission to keep the public safe.
‘I absolutely bleed orange’
Mitre 10 is celebrating its 50 years and Zahra Shahtahmasebi sits down with CMO, Jules Lloyd Jones to talk past, present and future.
Behind the scenes: Cracking the effectiveness code
After receiving the 2023 Grand Effie Award, Special NZ gives NZ Marketing a behind the scenes look into their award-winning work.