Lessons from the Jaguar rebrand
Everyone had an opinion about the new Jaguar logo. Kiwi design experts have their say on what local brands can learn from it.
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Game on! How gamers are welcoming brands into their virtual worlds
Around 79% of Kiwis are gamers or love gaming, and if you don’t think you are one, have you played Wordle?
Excellence in New Brand Development & Utilities/Communications Marketing Strategy Winner 2024
At the 2024 YouTube NZ Marketing Awards, Frank Energy took two wins, Excellence in New Brand Development and Utilities/ Communications Marketing Strategy.
Brands press the upgrade button on sponsorships
In recent years how companies and brands work around sponsorships has changed drastically, but how has it affected consumers?
Seeking brand fame? Let earned do the heavy lifting
Thinkerbell’s Jessica Allison discusses the power of earned media to help your brand achieve more fame for less budget.
The client-side guide to managing stakeholders during your next branding project
Working with clients can sometimes be tough, so here is your guide on how to manage stakeholders during branding projects.
Rhythm, vines and brand activations
New Zealand’s most popular festival, Rhythm & Vines talks about the value of activations at summer events like their own.
Engagement to empowerment
Chief Experience and Delivery Officer, Andrea Meredith talks the money-making opportunities in the experience economy.
The Brand Experience Gap: Why NZ brands are facing their biggest challenge yet
A recent research by Accenture Group and FiftyFive5 reveal that Kiwi brands are not delivering on their brand promises.
From brand idea to brand ideal – the new breed of brands elevating their purpose
Creative and strategy leads at Principals Aotearoa talk about how brands are becoming more effective by elevating their purpose.