Reaching for the Sky
Sarah Pepworth was revealed to be the newly-appointed Head of Brand Marketing at Sky and we catch up with her to discuss the company’s future vision.
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Behind the scenes of ‘Life Needs More Sky’
Having under-invested in the Sky brand for some time, and with brand health declining, the entertainment company teamed up with DDB Aotearoa to reignite a latent love for Sky, which meant enlisting an adorable cast.
YouTube-NZ Marketing Awards 2025 finalists: Marketing Excellence
This is the complete list of YouTube-NZ Marketing Awards 2025 finalists in the Marketing Excellence section.
YouTube-NZ Marketing Awards 2025 finalists: Marketing Campaign
This is the complete list of YouTube-NZ Marketing Awards 2025 finalists in the Marketing Excellence section.
Cancer charity chooses the light side of breast health
Breast Cancer Foundation NZ chose a playful take on a serious topic with its Normal for Me campaign. Here’s why.
How marketers can capture the magic of sport
2024 has been a big year for sports in New Zealand and across the world, so where do marketers fit in the conversation?
‘Don’t fear being wrong’
Sports commentator Scotty Stevenson sits down with Zahra Shahtahmasebi to talk about what his day looks like and advice for young dreamers.
The rise of retail media
In a fragmented media market, retailers are having to be smarter when it comes to selling advertising solutions.
This is an international stick-up
Robin McDonnell of Phantom Billstickers writes about his experience heading to Hong Kong for the 2024 World Out of Home Congress.
Pitch Perfect Broadcast
For the first time, the 2024 finals for Super Rugby Aupiki was streamed on TikTok and we get the behind the scenes look of how it all went down.