Modern PRs: the Swiss Army knives of storytelling
The world of PR is rapidly changing especially with the rise of social media and the decline of traditional media.
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Grassroots connections
One in seven Kiwis live rurally, so how can brands tap into this market and make it worth it? Niko Kloeten investigates.
Battle of the budgets: PR and the paid vs earned debate
NZ Marketing takes a dive into the ongoing debate of earned media vs paid media debate in a world of cutthroat budgets.