For a conversation on the importance of data-driven communication strategies, NZ Marketing wanted to profile Dr Ashley Bloomfield, New Zealand’s reigning King of Covid-19 data. But instead opted for King of concepts at DOT Loves Data, Jason Wells, who shares his industry insight on the importance of data.
NZ Marketing catches up with Jo Mitchell to get her thoughts on where marketing is headed in 2021 and the lessons marketers can take from a Covid-19-tainted 2020.
Covid-19 has been a time for customers to step back and reconsider what really matters, both from a financial standpoint and from a values one. If you’re relying on outdated segments – or worse, unverified assumptions – to guide your marketing, Rachael Weaver says you need to consider how those communications might land in the current climate.
With brands now more visible than ever, but budgets tightening because of Covid-19’s impact (and recession), marketers and communications professionals need to be innovative in how they get their messages across. As they look to increase evaluation, refine content and enhance owned media, a new report offers some insight into how the comms and marketing profession must evolve.
The emphasis on customer experience is arguably at its greatest today because the structure of almost everything brands do has been upended by the Covid-19 pandemic. Ben Morgan explains why the Business of Experience may be the best approach in determining future customer-focused strategies.
In a year punctuated by the Covid-19 pandemic and ongoing business and retail challenges, digital marketing campaigns took pride of place at the Shop! ANZ 2020 Retail Marketing Awards.
When a crisis occurs, who do you call? Who indelibly comes to mind? Ghostbusters, Batman, Wonder Woman? We know no fantasy fictional character who can aid during this Covid-19 pandemic. But, we do know a super-marketer.
Tourism NZ’s new “Everyone must go!” campaign as been widely panned. Luckily, Academy Agency has suggested some improvements.
Around 79% of Kiwis are gamers or love gaming, and if you don’t think you are one, have you played Wordle?
The world of PR is rapidly changing especially with the rise of social media and the decline of traditional media.