How marketers can capture the magic of sport
2024 has been a big year for sports in New Zealand and across the world, so where do marketers fit in the conversation?
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‘Don’t fear being wrong’
Sports commentator Scotty Stevenson sits down with Zahra Shahtahmasebi to talk about what his day looks like and advice for young dreamers.
The Beauty of Sport
With a jam-packed year chocka full of sports in New Zealand, we take a look into the opportunities sports marketing and sponsorships hold.
The new sporting order
James Roberts of Lassoo Media & PR looks at the changing sports viewing habits of Kiwis and what they mean for advertisers.
Advertising islands in the streaming services
As streaming services introduce ads, what does this mean for brands and how are local operators responding?
Reflections on a decade of defying expectations
EightyOne reflects on a decade of campaigns designed to shock and delight consumers, and growth beyond the founders’ wildest expectations.
Marketers finally see the power of women’s sport
Rebecca Sowden on how marketers are finally recognising the opportunity around women’s sport in NZ.
Neon shines bright with local content
Fiona Murray, Head of Entertainment Streaming at Neon gives details on what’s new for the platform and how it’s adjusting to competition.
Streaming into the future
Graham Medcalf asks top TV execs what they’re doing to help marketers best reach increasingly segmented consumers.