The TikTok prodigy
Jony Lee of brand marketing agency, The Attention Seeker has cracked the code of TikTok and shares a snippet of her recipe to success.
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The power of print: How publishers are adapting in a digital world
Publishers are aiming to deliver branded content that goes beyond paper and ink, but are media buyers and marketers seeing this value?
Inside PH Digital’s Market Report: May 2025
PH Digital’s Market Report is an essential source of clarity, context and actionable insight. Here is the report for May 2025.
Meet Liz Wright: the new digital face of Skinny
On March 3, Skinny launched its AI-powered brand ambassador and according to parent company Spark, it’s a world first.
Mass reach as well as personalisation – why programmatic out-of-home is the ‘sweet spot’
Programmatic digital out-of-home brings myriad benefits to physical advertising, says Sandra Scott. She explains why it’s on the rise.
Best Not-For-Profit Marketing Campaign Winner 2024
Children’s charity, Variety NZ has been supporting Kiwi kids for Christmas for years, which has led it to win Best Not-For-Profit Marketing Campaign in 2024.
Pinterest reveals its predicted trends for 2025
Considered a cheat sheet for brands, Pinterest reveals its predicted trends list for 2025. Watch out there is a lot of pickles.
Brands press the upgrade button on sponsorships
In recent years how companies and brands work around sponsorships has changed drastically, but how has it affected consumers?
Modern PRs: the Swiss Army knives of storytelling
The world of PR is rapidly changing especially with the rise of social media and the decline of traditional media.
Rethinking integration: PR agencies roll with the changing tide
Caitlin Salter talks to the top PR agencies in the country and how they have evolved to offer more than just damage control.